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Lately I’ve been thinking about Fiorucci.

For those of you who have been deprived of fabulousness, Fiorucci was a mind-blowing New-Wave boutique on 59th Street in Manhattan from 1976-1984. It basically looked like Debbie Harry’s dream closet: fluorescent jumpsuits, parachute pants, high-heeled sneakers and kooky disco clothes from Italy. It was the go-to place for Madonna’s rubber bracelets, Warhol launched Interview magzine with an event there, Klaus Nomi performed in the store window. It was a merging of art & fashion, all in the era of Disco. Need I say more? Oh yeah, they tried to revive Fiorucci in 2003 with a megastore in SOHO, but sadly, it sucked (Okay, I did buy a t-shirt 8) ).

In addition to the wearable wares, the original Fiorucci had THE best posters, and postcards. A mix of New Wave, Punk, 1940′s pin-ups and 1950′s cheesecake. The creative minds behind Fiorucci were it’s founder Elio Fiorucci, Maripol, Oliviero Toscani, Roberto Carra and legendary fashion illustrator Antonio Lopez.

I always consider Fiorucci graphics as an influence, but I’ve REALLY had Fiorucci on the brain since I saw the Victoria’s Secret “fashion” show on TV a couple of months back. The show had a TOTAL Fiorucci moment. It had nothing to do with the models in their skivvies, but with these kooky background dancers. They were straight outta a Fiorucci poster! Dressed in 1940′s swimsuits and platform shoes, they danced the robot around clear-plastic palm trees. SO Fiorucci! LOVE it! Here’s some footage:

Now check out this Fiorucci poster…

There’s an amazing book on Fiorucci by Eve Babitz, but it was published in 1980, is out-of-print, and so rare that it costs hundreds on Ebay…sigh. I guess I am not alone in my Fioruccci obsession.

NOTE: Gasp! I just learned that the Fiorucci book was published by none other than the almighty HARLIN QUIST! 8-O Oh, we MUST discuss Harlin Quist, but he deserves his own dedicated blog post, so stay tuned…


  1. KIM wrote:

    ooh I love Fiorucci…what a nice post to see all the images. It’s funny, I never thought this before but now I can totally see the influence/relationship to your work….

    Monday, February 16, 2009 at 3:50 pm | Permalink
  2. Shane wrote:

    cool! -thanks k! :-)

    Tuesday, February 17, 2009 at 11:07 am | Permalink
  3. Phil wrote:

    You should check out this one woman show, “Dottie Hope”
    Fiorucci features prominently in the story. The show is closed now, but I’m sure they must have a mailing list for a heads up when next it runs.

    Tuesday, March 3, 2009 at 12:55 am | Permalink
  4. Shane wrote:

    Hey – thanks Phil! I’ll check it out…

    Tuesday, March 3, 2009 at 1:10 pm | Permalink
  5. samara wrote:

    Awesome Fiorucci memories Shane. The store HOWDY DO sometimes sells Fiorucci stickers- which have the same images as the posters!

    Monday, March 16, 2009 at 11:10 pm | Permalink
  6. Shane wrote:

    GASP! Fiorucci & stickers are like my two favorite things. Howdy Do, watch out -I’m comin’ over to find those damn stickers. Oh yes, they SHALL be mine!

    Tuesday, March 17, 2009 at 12:01 pm | Permalink
  7. snowie wrote:

    Great post. I worked there during the Andy Warhol time. It was a great place to work…very interesting.

    Thursday, May 7, 2009 at 5:00 am | Permalink
  8. Jeffrey Kyle wrote:

    I have been maniacally collecting everything Fiorucci since about 1980, including the book, posters, some clothes, canisters, stickers, bags, shopping bags, matches, address books, postcards, t-shirts, and other miscellaneous stuff they made pre-1986. I live in NYC, and would love to meet other fellow fiorucci fanatics..possily to trade stuff with, or maybe even collaborate on creating a COFFEE TABLE BOOK of vintage Fiorucci collectibles. Anyone interested? email me at

    Wednesday, June 17, 2009 at 1:13 pm | Permalink
  9. neil wrote:

    Fiorucci had an outpost in boston where I bought and still own a pair of florescent orange safety jean cords and a nylon florescent orange motorcycle jacket. Glad I hung on to them.

    Monday, March 29, 2010 at 5:36 pm | Permalink
  10. Shane wrote:

    oh, cool. didn’t know they were also in boston. fiorucci used fluorescent orange almost like it was khaki, a neutral staple. love that!

    Wednesday, March 31, 2010 at 12:02 am | Permalink
  11. Pat Eby wrote:

    Loved your work. Thanks, too, for the Fiorucci fix. The tie to Victoria’s secret is spot on. I was researching Fiorucci because I found three mugs and put them up on ebay–totally took me back to the days when I visited the store each time work took my to New York. Check out the mugs at my blog

    Wednesday, May 19, 2010 at 7:40 pm | Permalink
  12. jenny wrote:

    I visited Fiorucci as a pre-teen and have thought about it on and off for decades! I had a pair of safety jeans (that were always too tight) and my sister had the most amazing rainbow-striped outfit that I’m sure is turning to dust in a landfill somewhere. My classmate bought a clear plastic purse with palm trees, blue water, and alphabet letters that spelled out FIORUCCI. Ah, if I could only go back in time :-)

    Wednesday, June 16, 2010 at 2:16 pm | Permalink
  13. Shane wrote:

    cool details. thanks for sharing :)

    Thursday, June 17, 2010 at 3:14 pm | Permalink
  14. rollergirl wrote:

    Oh I didn’t know all that about Fiorucci. Antonio Lopez? Really? I have the Babette book. It IS amazing. I think we got it on ebay, but we didn’t pay 100s for it. Keep checking :)

    Saturday, August 14, 2010 at 2:57 pm | Permalink
  15. Shane wrote:

    hey rollergirl (great name!)

    i actually just got the book as a gift, and basically freaked out. can’t believe i didn’t blog about that. thanks for your comment!

    Monday, August 16, 2010 at 1:56 pm | Permalink

    Thursday, September 9, 2010 at 5:51 pm | Permalink
  17. Cindie wrote:

    Cool info…I actually looked up Fiorucci, wondering if it’s still around, to send some visitors there.
    Fiorucci was definitely Funkytown, had this really cool new wave vibe that’s like trying to describe chocolate to someone who’s never tasted it before. You can say it’s sweet, it’s this, it’s that, but unless you tried it, you really can’t quite get it.
    Fiorucci’s vibe had a lot of italian in it, but with a futuristic feel. If you go to Italy itself you can get a whiff. I loved the trendy modern funky neon thang, and it’s still part of my personality.
    My guess: Fiorucci fans have a bit of Fiorucci *in* them. The store elicited and expressed that part of us. Maybe we can bring that around again, somehow…
    Thanks for your fun blog post chock full of info.

    Wednesday, February 9, 2011 at 12:10 pm | Permalink

2 Trackbacks/Pingbacks

  1. Blog Fancy › Harlin Quist and Mod Crash Pads on Wednesday, March 11, 2009 at 10:22 pm

    [...] writing an earlier blogpost, about my obsession with Fiorucci, I learned that the publisher of The Fiorucci Book was none other than the legendary Harlin [...]

  2. Flippin’ for Fiorucci! | M.I.S.S. on Saturday, April 25, 2009 at 1:00 pm

    [...] Check out the rest of the feature on Shane’s Blog! [...]

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